The Mean, The Median and The Motive
Friday, March 21, 2014, 11:30 a.m. - 1:00 p.m. ET
The offices of Brown Rudnik LLP, One Financial Center, Boston, MA
The language of analytics is very appealing to our fact-based culture, yet some metrics are simply not to be counted on. Slick infographics, quick summaries in the news and even company reports often contain phony data, bogus statistics and just plain bad math, yet can be hard to catch.
In this session, we'll identify tripwires such as built-in bias, non-random samples and mistaken averages so you can better interpret and judge the validity of analytics.
Be prepared! Learn how to evaluate data with a critical eye.
Katie Manty, Director, Online Marketing and Analytics, Fidelity
Katie is an experienced professional with digital marketing, technology strategy and execution consulting and Big Data Analytics experience. In her role at Fidelity she drives business goals through emerging technology enablement by helping connect business and technical constituencies.
Her work includes:
- Digital Marketing & Personalized Messaging Communications to drive customer acquisition and development
- Project Management to implement technology capabilities
- Big Data Analytics & tools to mine sales and service opportunities across digital channels including the Chat with an Agent channel
Her prior experience includes consulting and programming roles at management and technology firms.
Katie was awarded an MS from MIT, and a BA in Computer Science and Economics from Smith College.