Building Executive Presence
Through LinkedIn
Thursday, March 16, 11:30 a.m. - 1:00 p.m.
The Innovation Lab at Arthur J. Gallagher,
470 Atlantic Avenue, 13th Floor, Boston, MA
You are a rising star in your profession, but do others know it? When your LinkedIn connections describe you, what do they say?
Your 'brand' as a distinguished executive doesn't just happen - it takes real effort across multiple channels, and should have a keen emphasis on your core qualities.
Join Boston Women in Finance on Thursday, March 16, as we dive into the mechanics and strategies you can employ immediately to enhance your personal brand through social media. Our speaker, Jay Campbell, will walk you through:
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The basics of an 'All Star' executive profile
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How to clearly communicate your intended executive brand
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How and why to start getting active on the platform
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How to build your reach and influence
SPEAKER:
Jay Campbell, Chief Social Media Strategist at Strategic Social Consulting
For over a decade, Jay Campbell has combined his deep understanding of online advertising, business development, corporate training and technology to help companies connect and engage with their customers through social media.
Jay is a former member of the Baker Tilly International firm Caturano & Co. Jay spent five years with Caturano & Co. During that time he was tasked with creating, designing, and implementing a firm wide LinkedIn training program.
Jay provides social media consulting services for firms of all sizes. His services include overseeing the development of corporate social media policy, jury investigations, creating social media accounts, auditing firm & employee accounts and providing firm wide social media training. Jay’s clients include a nationally ranked litigation law firm, one of the top 10 accounting firms in the country and a publicly traded company. Jay has created a social media training program specifically for professional firms, helping them develop, understand, and optimize their interactions across all social media platforms.