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18 Resources to Help Shape Your Personal & Professional Brand

22 Apr 2020 5:22 PM | Anonymous member (Administrator)

Professional presence and brand will always be an important determinant of career growth; however, it can be tricky to navigate the right presence to hold at various stages of careers. 

Recently, Boston Women in Finance had the great fortune of hosting expert executive & career coach, Deb Kennedy as our luncheon keynote for "Shaping Up Your Personal and Professional Brand".  Deb Kennedy, helped attendees:

  • Identify the qualities that are basic to their authentic selves
  • Keep these qualities are front and center when others perceive you
  • Learn tips to shift those perceptions if you find your brand is off the mark

Deb also shared an invaluable lists of resources.  Several BWF members have mentioned the tremendous value they've found from this list, so we thought we share it with the rest of our BWF community.  

18 Resources To Shape Your Personal & Professional Brand


James A Masciarelli

Discover Your CEO Brand                              

Suzanne Bates

Flying Without a Net                                 

Thomas DeLong

The War of Art                                                

Steven Pressfield

What Got You Here Won’t Get You There    

Marshall Goldsmith    

The Success Principles                                 

Jack Canfield

The Tipping Point                                            

Malcolm Gladwell

Speak Like a CEO                                         

Suzanne Bates

Stop Saying You’re Fine                             

Mel Robbins

The First 90 Days                                        

Michael Watkins

Business Model Generation                     

Alexander Osterwalder

Being the Boss                                             

Linda A. Hill & Kent Lineback

Braving the Wilderness                        


Getting Naked                                          

Patrick Lencioni

The Networking Survival Guide              

Diane Darling

The Entrepreneurial Instinct              

Monica Mehta

Overcoming the Five Dysfunctions of a Team 

Patrick Lencioni

Entrepreneurial You                                    

Dorrie Clark

A Bit More About Debra Kennedy 

Debra Kennedy, Executive and Career Coach
Strategic Directions Consulting

I am  an executive coach and leadership development specialist working with individuals and teams to develop strategies for successful careers and balanced lives. I bring 25+ years of corporate and higher education leadership experience to help managers and executives optimize their professional presence and skillset to achieve positive and successful results.

As a coach, I partner with clients in a straightforward manner to enhance career potential and smooth transitions while considering the whole person and the passions that drive excellence in life and work.  My approach is grounded in experience in several industries and professional training in leadership and coaching.

Prior to becoming an executive coach, I was the Director of Executive Education at Bentley University where I launched the business unit and excelled in designing innovative leadership development and business programs for corporations and small business partners as well as teaching Global Strategy.  As a former General Manager in the energy industry, I led finance and marketing business divisions through industry change and deregulation.   I am a seasoned leader with proven results in creatively launching new business units, redesigning existing processes within established operating units, and looking for new solutions.

My depth of experience in strategy, finance, marketing and leadership development provide a broad and unique perspective to her coaching practice.  I bring  a tangible understanding of the challenges of leading organizations through change and shaping strategies to make progress. 

Debra welcomes the chance to continue the discussion.  Learn more at www.strategicdirectionscoaching.com

And thanks again Deb!

Boston Women in Finance is a professional women's group dedicated to bringing together a diverse community of accomplished women with financial backgrounds, experience, and industry interests, to network, collaborate, and inspire.  

Our membership is a powerful community of women leaders,   innovators, and influencers who meet monthly to delve into a wide range of topics including economic and financial trends, technological advancements, evolving leadership roles, professional development, and much more. 

At Boston Women in Finance meetings and social events, you will always meet someone new and learn something too!  Check out our best-in-class programs; and the About Us tab for further information on our membership and leadership team.

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