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Our panelists, from left to right: Kerri Casarano, Client Relationship Associate, KForce; Sharon Schuler, SVP Finance, Americas Region, Clarks; Paula Higgins, Program Manager, MassMutual Financial Group; and Elizabeth Hailer, Marketing, Branding and Business Development Consulting.
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In April 2015, Boston Women in Finance presented "Differentiating Yourself for Success," an in-depth look at how you can
brand yourself for success. Our panel will discuss best practices for promoting yourself, why executive presence is important, and how you can take your career to the next level.
We learned:
Be a Great Business Partner:
- Help solve problems, brand yourself as a ‘fixer’
- Foster innovation and collaborate
- Always add value and contribute
- Ask good questions and always listen
- Always follow through on what you promise
Find Your Unique Brand:
- No matter what your level, always try to learn new things
- Get a mentor
- Find your passion – be honest with yourself about what you want to do
- Be clear with your management about what you want to do and how you want to grow
- Don’t let yourself get pigeon-holed – while you will have to specialize your skills at times, don’t be myopic. Always challenge yourself to get out of your comfort zone to generalize your skills.
Promote The Good Work You Do:
- Be mindful of where you are in your career – promotion tactics work differently at different stages
- Find opportunities to demonstrate your competencies
- As a leader, always promote your team first
- When on LinkedIn, promote the good work your company is doing all of the time, and the good work that you’re doing only some of the time
What Your Managers Don’t Want To See:
- Don’t blame others
- No gossiping
- No whining or excuses
- Don’t be indirect
Our panelists parting advice – always be authentic, and always be working on your relationships.
Interested in learning more about Boston Women in Finance? Click here. To register for our next program, "Identifying Fraud: Malfunction or Malfeasance," please click here.