Our speakers included (left to right): Brittany Leaning,
Content Strategist, HubSpot; Karyn Martin, EVP,
Public Relations, 451 Marketing; and
Becky Blackler, Executive Director,
The CFO RoundTable
On Tuesday, July 15, Boston Women in Finance gathered three Twitter leaders to demonstrate how to get the most out of your Twitter account including establishing an on-line voice, finding lasting connections and ensuring best practices for business communications.
They shared the following five tips for Twitter success:
#1 You Are What You Tweet
Twitter provides an excellent opportunity to present your brand and style to a global audience. Make sure to optimize your profile (including your bio) with keywords that will help interested parties easily find you among the millions of Twitter users.
Secondly, tweet relevant content that speaks to the type of issues that matter to you (You can use resources such as Mashable or Feedly to help find articles and ideas). Also, break up a long line of text tweets with pictures and video to drive interest and engagement with the people who follow you.
#2 Pick Your Friends Wisely
Becky Blackler shares tips on the basics of working with Twitter
Our speakers agreed that one of the biggest initial roadblocks is finding the right people to follow. After all, there are millions of users – how do you sort the people to follow that are right for you?
To get started, our speakers recommended searching Twitter for users based on keywords. For example, if you are looking to connect with users who talk about women in leadership, search for ‘women in leadership,’ and find the users and organizations who discuss that issue frequently.
Over time, your interests may change, or you may find that the people you initially followed no longer speak to the topic you’re interested in. Therefore clean up your follow list every 3-6 months to ensure your Twitter feed remains relevant and right for you.
#3 Organize Your Conversations Through Lists
If you follow a large number of people, your newsfeed is probably a mess. Using the list function is an excellent way to organize the conversations shared on Twitter. You can curate your own list of people to follow, subscribe to other users’ lists, and even enact privacy settings to ensure your lists are yours alone. For more information on how to create and use lists, check out this article from Twitter.
#4 Trends, Hashtags and Retweets, Oh My
According to Moz, the lifespan of a tweet is about 18 minutes (and most likely shrinking by the day). To extend the life of your tweet, and to expose your tweets to a larger audience, our speakers advised that you enlist the help of some friendly Twitter users to retweet, share and favorite your tweets, which could potentially connect you with new followers, connections and opportunities. (For a great example of this, check out 451 Marketing’s recap of our Twitter fest here.)
If you’re looking to engage in a larger conversation on Twitter, our speakers recommended leveraging hashtags and trends. However, do a little due diligence first to ensure that you’re referencing hashtags and trends appropriately. (Check out this article for some infamous examples of hashtags gone wrong.)
#5 Don’t Forget Your Common Sense
Finally, all of our speakers cautioned that a good dose of common sense can go a long way in establishing a great rapport on Twitter. Always ask yourself ‘So What?’ when posting a tweet to ensure your content is relevant and interesting. Secondly, never assume that anything is entirely private. While you can delete public messages and privately message fellow users, never assume that anything is ever entirely deleted or private.
If you’re considering a move to Twitter, or brushing up on some of your techniques, the following are a few great resources to get yourself started:
Finally, a huge thanks to Paul Toomey and our friends at Wells Fargo for graciously hosting our group!
If you have comments, or would like to share your thoughts on our Tweet-Up, please share them in the comments below!